Thursday, December 10, 2009

Free Background checks Online | BeenVerified




Free Background checks Online | BeenVerified on Hot Topics -- Jersey Shore has attracted a new advertiser after Domino’s and American Family Insurance immediately pulled out from MTV’s guid-iffic reality series. BeenVerified.com, a company that runs criminal background checks, released a self-congratulatory announcement yesterday: “We may not be hair gel product, but we feel the program’s content reinforces our brand’s message perfectly.” Salut! [TMZ]

The show that features a group of overly spoiled, underwhelming individuals engaging in a manner of stereotyped debauchery has caused some consternation for network MTV.

After airing, reports of staffers receiving death threats have surfaced, though MTV has denied them. One area the network can’t deny being hit – advertising. Two major advertisers have since bailed "Jersey Shore" after controversy surrounding the show erupted.

Dominos Pizza and American Family Insurance have abandoned the program, though criminal background checking Web site www.beenverified.com has stepped in.

MTV said in a press release it never intended to offend anyone – despite airing a show that absolutely, categorically, is offensive to the people it is portraying.

"We understand that this show is not intended for every audience and depicts just one aspect of youth culture," the network said. "Our intention was never to stereotype, discriminate or offend."

That’s a tough pill to swallow. When a show is hyped up for the drama surrounding the Jersey shore, with characters that proclaim themselves as "guidos" and "guidettes," it’s hard to see how a production company couldn’t see that as offensive.

In a review Monday, I didn’t mention that none of the cast were from New Jersey.

Instead, I focused merely on explaining these characters weren’t indicative of the state or its people.

MTV is guilty of propagating a stereotype for entertainment. Though it has since removed the word "guido" from its promos, the show wouldn’t exist without them.

MTV has never been known as a cultural hub of what’s best about our society, but this is a new low.

"The Real World" has the ability to justify itself as a social experiment, no matter how much it ends up being about fighting, drinking and hooking up.

"Jersey Shore," however, is about portraying the worst behaviors by people out for 15 minutes of fame.

After all, another network show, "True Life," has previously aired three specials detailing party life in New Jersey with the same types of characters.

For MTV to say otherwise is disingenuous.